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Social media is a great way to build brand awareness and encourage customer engagement and loyalty. The use of social media in searching for businesses is also on the rise, growing three times over the past few years.
Your online reputation is important. With the huge and ever-growing population searching online to evaluate businesses, bad comments and reviews about your business can gravely affect your target market’s purchasing decision.
Pay per click advertising is form of online advertising where your ads are displayed in front of users when they use the keywords you target as they make searches in search engines.