Technical SEO Skills: Your Guide to Successful Website Ranking

These days, successful website ranking is almost impossible without having enough knowledge about search engine optimization. At the same time, finding the best keywords for your domain and incorporating them in the site’s various pages is no longer enough to boost your ranking.

This is why along with searching for the most suitable keywords you need to understand the technical SEO skills. For instance, how Google bots can crawl on your site’s pages. Let’s take a closer look into these technical aspects to know them better.

Site Indexing

Are the pages in your website being indexed by Google? If not, then you may have been wasting time adding the best keywords for successful ranking. It’s like making a speech at a conference only to find out 10 minutes after you commenced that the sound system isn’t working.
Luckily, time wasted doesn’t mean you can’t get back on track. To avoid such hassle you need to know the basics in site indexing.

According to B2C, you need to check whether your site is being indexed or not. This is probably one of the first things you need to take note of when building your site.

To find out if Google indexed your pages, you simply search for your domain in the search engine. For example, I want to check if my site has been indexed. I simply input on Google search engine. If the site has been indexed, at least the homepage will appear on top of the results.

The results also show which pages on the site are indexed. Therefore, if you have 8 pages and you want all these to appear on Google, all should appear on the SE. If not, then it’s time to make adjustments.

Site Crawlability

The main reason for site indexing is for it to be crawled. This means that Google bots are able to detect your site’s activity, crawl into your posts and get them indexed by the search engine site.
This is extremely helpful for a successful website ranking. Therefore, to check if Google bots are able to crawl through your web pages, use SEO crawler tool.

In relation to this, you can ensure your pages’ crawlability by checking the robots.txt file of your website. Here you will be able to see if the bots are allowed to crawl in specific pages. You may also check if other elements like JavaScript and CSS are crawlable. Remember, Google bots are crucial for SEO.

Page Speed

The uploading time of your site’s pages contributes to the success or failure of its SEO. There are various websites that can help you check whether the domain’s upload speed passes the standard or not.

One useful tool is the SEO SiteCheckup. It has a free trial plan, which is quite enough for you to take advantage of if you’re just checking your site’s upload speed.

The average loading speed is 5 seconds. If your site goes above this, then you should start making some adjustments to ensure successful website ranking. If you’re using SEO SiteCheckup, the page gives you suggestions on how to fix the speed. Therefore, you may choose to follow the advice to improve SEO.

Mobile Site

Let’s face it. Since the dawn of cellphone with large screens, more than half of internet users have surf the web using mobile devices. With this said, your website should be compatible with all handheld gadgets in order to gain successful website ranking.

The best way to make your domain mobile friendly is to use one theme or design that is compatible in all types of gadgets including mobile phones, tablets and desktop. This way, you don’t have to modify your posts per medium.

In addition, you can track your site’s ranking on mobile SE using SERPs. It helps to track these things so you can adjust your practices depending on your standing in the mobile World Wide Web.

Remember, the success of your website doesn’t start and end with your keyword selection. Study these technical SEO skills now to further your rankings in this search engine-centered world.